Meta
Facebook and Instagram. Still where most Pakistani fashion sales come from.
GROW
Ads judged on orders that arrive, not clicks
Any agency can show you a good return on ad spend. We care about what's left after the returns, the shipping and the discounts — because that's the number that pays you.
THE PROBLEM
The problem with return on ad spend
Your ad platform tells you it made four times your spend. Then a fifth of those orders come back, you paid shipping both ways, and the number you actually keep is closer to three.
We track orders through to delivery and payment, so the number you see is the number you keep.
What your ads really return
What your ad platform shows
4.0×
What you actually keep
3.0×
For every PKR 1 you spend, PKR 3.02 comes back.
- Orders placed
- 800
- Orders that come back
- 160
- Shipping lost on returns
- PKR 88,000
BEFORE PRODUCT COST AND DISCOUNTS. A ROUGH GUIDE — A PROPER AUDIT USES YOUR REAL ORDERS.
CHANNELS
What we run
TikTok
Where your younger customers are, and still cheaper than Meta for most brands.
Search, Shopping and Performance Max for people already looking for what you sell.
Creative testing
New angles every week. Most ad accounts fail because the creative goes stale, not because the targeting is wrong.
Proper order tracking
Pixel and server-side tracking set up correctly, so the platforms learn from real orders.
Retargeting
Ads for people who looked at a product or started checkout and didn't buy. Usually cheaper than finding new buyers.
Google Shopping
Your products shown with photo and price when someone searches for what you sell.
Which ads for which goal
Lead with Meta and TikTok to reach new people, with Google Search catching those who then look for your brand name. Creative matters most here.
- Meta
- TikTok
- Google Search
How we work
01 · WEEK 1
Audit
We check your ad accounts, your order tracking and 90 days of orders to see what's really working.
02 · WEEKS 2–4
Fix the basics
Order tracking repaired, campaigns restructured, and the first tests launched.
03 · MONTH 2 ONWARDS
Scale what works
We put more budget behind what brings orders that arrive, and cut what doesn't.
What gets reported
Often
Reports sales before returns and shipping
Sets up once and adjusts rarely
Uses the same templates for every brand
Sends a dashboard screenshot
Big Resources
Reports orders that were delivered and paid
Reviews weekly and changes things on a plan
Builds creative around your drops and sizes
Sends a short written report in plain words
Your report, side by side
- Ad spend
- PKR 500,000
- Sales reported
- PKR 2,000,000
- Orders placed
- 800
- Return on spend
- 4.0×
EXAMPLE REPORT — NOT A REAL CLIENT
BEFORE WE START
What we need from you
- 01Access to your ad accounts, or we'll set them up properly in your name
- 02A realistic budget — under PKR 300,000 a month we'd rather you spend on creative first
- 03Product and stock availability, so we're not advertising what you can't ship
- 04A fast store, which we'll fix if it isn't
QUESTIONS
What owners ask us
You do. Every account sits in your business name, and we work in it with partner access.
PKR 300,000 a month is where paid ads start to make sense. Below that, we'd rather you put the money into creative first.
The first two to four weeks are for testing and letting the platforms learn. You should see a steadier picture by the end of the second month.
We plan budgets and creative six to eight weeks ahead, because ad costs rise as Eid gets close. Stock and courier capacity get checked before spend goes up.
Yes, and that's where it works best. When we see the returns as well as the clicks, we can stop spending on what comes back.
A short update every week and a full review every month. Both show delivered orders and cash collected, not only platform numbers.
We'll agree the length on the first call, based on what you need.
Editing and ad variations are included. Photo or video shoots are quoted separately, before anything is booked.
We tell you early and show you why, using your own numbers. If ads aren't the right lever yet, we'll say so.
Yes. We start with an audit of what's running before we change anything, so you keep what's working.
Ad words, explained
It's sales divided by what you spent on ads. PKR 400,000 of sales from PKR 100,000 of spend is 4. It counts orders placed, before returns and shipping, which is why we also track what's delivered.
Divide your ad spend by your orders. PKR 100,000 spent for 50 orders is PKR 2,000 an order. Compare that with what you keep on each order.
It depends on your margin, so we start with your break-even. Divide 1 by the share you keep after product cost. If you keep 40%, break-even is 2.5. Anything above that makes money.
Showing ads to people who visited your store or looked at a product but didn't buy. They already know you, so it usually costs less than reaching someone new.
Boosting is a shortcut button in the app with limited targeting and tracking. A proper campaign lets us choose the goal, audience and budget, and track real orders.